Complement traditional marketing methods of direct mail, cover wraps, and telemarketing with Odyssey’s high volume, integrated email and fax messaging solutions to increase circulation, grow advertising revenue and achieve higher audit bureau ratings.
- Communicate more effectively with advertisers and subscribers to boost revenue and circulation, and decrease cost per response with personalized, high volume fax and email campaigns.
- Increase response and improve turnaround time for subscription requals, renewals, directory updates and ad space promotions with Odyssey’s html and fax survey and response collection solutions.
- Manage subscriber lists for e-newsletters and online publications with behind the scenes list building and opt-out solutions to effectively reach subscribers and advertisers.
- Track effectiveness and cost per response of every campaign with detailed delivery reports including charts, graphs and raw data for deeper analysis. Track who opened, clicked through to specific links or documents, opted-out or had bad addresses to keep your lists updated and your content targeted.
Odyssey’s Email and Fax Messaging Solutions Help Publishing Firms:
- Increase circulation
- Boost response rates
- Grow advertising revenue
- Lower cost per response
- Decrease turnaround times
- Achieve higher audit bureau ratings
- Improve staff productivity
Subscription Offers / Renewals / Requals / Newsletters / Confirmations / Trade Show Promotions & Registration / Subscriber Surveys / Advertising Promotions and Rate Sheets / Directory Updates and Promotions / List Sales